Hits Milestone For Korean Original Series As It Aims For Netflix’s Viewership Record Books "Squid Game"

Hits Milestone For Korean Original Series As It Aims For Netflix’s Viewership Record Books "Squid Game"

Squid Game 2021

During a Q&A on the International TV Academy this beyond spring, Netflix’s Head of Global TV Bela Bajaria become requested whether or not a non-English-language collection may want to at some point pinnacle the listing of the streamer’s most-watched programs. She sounded assured that it can happen. The milestone now is probably inside attaining as the brand new Korean drama Squid Game is taking Netflix through the storm, raking in viewership globally at a fee that would surpass modern-day rankings document holder Bridgerton.

The addictive, violent survival drama, which premiered on September 17 on Netflix, has transcended cultures and language obstacles to attain No. 1 in ninety nations in 10 days — from Qatar and Oman to Ecuador and Bolivia.

Fueled through phrase of mouth, Squid Game entered the U.S. Top 10 listing on September 19 at No. 8. It climbed to No. 2 the following day and hit No. 1 on September 21 — the primary Korean unique collection ever to do so — in which it has stayed since, crossing the one-week mark today. Its staying energy withinside the pinnacle spot is corresponding to such Netflix worldwide hits as Bridgerton, Shadow and Bone, Ginny and Georgia, and Who Killed Sara?

Lupin, which in advance this yr has become the primary French collection to attain no. 1 withinside the U.S., presently is tied as Netflix’s second-most-watched unique collection with seventy-six million families who watched as a minimum min in the display’s first 4 weeks of release. Aided through the ever-increasing Netflix subscriber base, Squid Game is on course to surpass that to emerge as the largest non-English-language Netflix collection — and probable even pinnacle Bridgerton’s document eighty-two million families.

“Squid Game will clearly be our largest non-English-language display withinside the world, for sure,” Netflix’s co-CEO Ted Sarandos stated Monday. “It’s most effective been out for 9 days, and it’s an excellent threat it’s going to be our largest display ever.”

Squid Game is also profiting from the growing popularity — and acceptance — of non-English-language content material amongst U.S. viewers. Since 2019, non-English-language viewing withinside the U.S. has grown by 71%, and 97% of Netflix’s US participants have selected to look at as a minimum one non-English-language identity withinside the beyond yr. The ramp-up is even greater dramatic for K-dramas, whose US viewership has jumped over 200�tweens in 2019 and 2021.

Post a Comment